The concept for the "It Gets Harder To Be A Martyr" promo video compliments the track by adopting the styles of the Black & White silent movies of the 1920's and sees the daring rescue of a fair Damsel by her Prince Charming.
Elliander Pictures came up with the premise, and a very quick shoot on location (3 hours) meant a rapid turn around. Despite "It Gets Harder To Be A Martyr" not being scheduled for release as a single, the band's record label was so impressed by the video that it was featured on the Polydor Music Website and Youtube channel, amongst the likes of Snow Patrol and The Arctic Monkeys.
