The band required an "off-beat" and eccentric storyline that would generate an online buzz and help the viral campaign for their upcoming album iNGLORIOUS: This task fell to Dave who knew the band well and their unique sense of humour. After being shot over several hours, the extensive post-production process began involving many visual effects shots generated by Dave Hingley and composited in the edit. Elliot also added the en vogue anamorphic lens flares to increase production value and stylised the grading to enhance the performance.
