We approached local charity, LUCIA, to offer our services free of charge to produce a promotional video to help LUCIA's worthy cause. LUCIA is an Ethiopian charity based in the UK, they believe that the key to positive change is to help the African people, particularly women, help themselves via education and long term self sustainable development projects. This in turn reduces reliance on international aid.
After several meetings LUCIA kindly offered to cover expenses for a trip out to Ethiopia and in February 2011 we headed out to Africa to follow the charity on a routine checkup of their support schemes.
If you'd like to view the completed promotional video, click on the links to the right. During our travels around Ethiopia, we were driven and guided by tour driver, Demiss Mamo. Over the course of the time we spent there, Demiss was not only incredibly helpful, supportive and hard-working, but he was great fun. By the end of the trip we'd made a friend for life. We agreed to help support his driving business by producing a short promotional video in hope of raising his customer base. That video and links to his website are available through the links to the right. In the Summer of 2011 LUCIA hosted a charity ball where the film was premiered. Click on the gallery to view some images from the trip.
The trip was an incredible experience and we'd like to thank all the staff at LUCIA for their support in making this project possible. We hope that the video will help increase awareness of your incredible work and in turn help the wonderful people of Ethiopia. Amesegënallô!